I tweet. I post on Facebook. I edit an association e-newsletter. I curate an association Ning. I manage an association website. Why add a blog?
I think it’s a bit like choosing the ball-peen over the claw-head hammer or the spatula over the fork. Each tool — or each medium — seems to have a purpose to which it is best suited.
Facebook seems most effective as a replacement for the once ubiquitous family holiday letter, now deliverable in multiple chapters throughout the year. That said, it seems a useful vehicle for blasting informal snippets of news about one’s organization, too. The most compelling school Facebook presences, I think, offer a glimpse into life at school — photos of student projects, a video clip of a few moments of a recent performance. From an association perspective, it’s a useful medium for continuing to heighten public awareness of our work.
But the blog? The opportunity to step out from behind the institution’s logo. Express a personal opinion. Thump the podium. Ponder aloud.